Qu'on around you
 

Qu’on is an accessories fashion brand, targeted to a young and active public.

Project developed while working with This is Pacifica, Porto, 2012

See the full project here

The brand’s identity is based on organic, simple and playful lines, inspired by
the natural shapes of the products and materials and japanese references.

The brand's graphic universe is composed by a library of around 60 icons
and a custom display script font.

The icons and font came together in a collection of promotional posters,
each one of them representign a different lifestyle profile
associated with the brand's concept:

'Our objects define our looks and who we are.'